Imagine
Imagine is a conference designed to bring together Microsoft’s top advertising partners in digital marketing, to discuss how technologies are shaping the future of advertising and driving consumer behavior.
In a nutshell:
- Agenda consists of two days of sessions and presentations by noteworthy speakers, including Steve Ballmer.
- Attendees registered for the event through an online registration website managed by CRG. The branded website was a one-stop place for attendees to find information about the event, provide their contact information for registration, answer event-specific survey questions, and select hotel accommodations.
- CRG managed 35 speakers, including founders of Imagine Entertainment and Academy Award-winners, Brian Grazer and Ron Howard.
- Coordinated Microsoft campus tours.
- The conference concluded with a party at the Experience Music Project with a performance by Train.
- CRG was able to help Microsoft translate the event strategy by providing seamless logistical infrastructure to deliver a very impactful event to this high-level audience.
- Feedback from the evaluations indicated 100% of the attendees would recommend Imagine and 88% said Imagine was more valuable than similar events they attended.
What We Did
- Event logistics
- Attendee registration
- Managed attendee hotel accommodations
- High-level speaker management for 35 industry speakers
- Venue site search for conference venue and ancillary events
- On-site management and attendee check-in
Congratulations from our very hard to please team and we owe much of this success to CRG. You did an amazing job managing the logistics for Imagine. As you saw from the attendee survey scores, Imagine exceeded our expectations!
